Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after several ...

Nike has long been recognized for its groundbreaking marketing strategies that resonate with a diverse audience. One of the key aspects of their approach is the use of storytelling in advertising. For ...

In the ever-evolving landscape of sports marketing, Nike stands at a crucial juncture as it prepares for a year filled with significant sporting events, notably the upcoming World Cup. Investors are ...

Nike's first quarter revenues, up 1% year-over-year $4.5 billion – Nike Direct revenues for Q1, down 4% year-over-year $11.4 ...

Mario (left, Co-Founder & Chief Creative Officer), Mark (middle, Co-Founder & CEO), and Ben (right) at the 3rd Annual Mamba ...

Sara Gotfredson founded the partnership agency Trailblazing Sports Group in 2022 to help connect sports media properties, ...

Nike, the athletic and footwear giant, reports their fiscal Q1 ’26 earnings after the closing bell on Tuesday, September 30, ...

In this edition of Ask the AD, Gene Taylor takes questions on a variety of topics, including revenue sharing, facilities, ...

For our New TV for Drummies buyers’ guide, this week’s edition of Agency Advice asks top marketers in the space a very simple ...

Nike added a line item to their income statement in late 2011 called “demand creation expense,” which has averaged roughly 10% of revenue since 2011 (using the common-size income statement).

Athletic apparel brand Nike (NYSE:NKE) announced in Q3 CY2025, with sales up 1.1% year on year to $11.72 billion. Its GAAP ...