Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after several ...

Nike has long been recognized for its groundbreaking marketing strategies that resonate with a diverse audience. One of the key aspects of their approach is the use of storytelling in advertising. For ...

In the ever-evolving landscape of sports marketing, Nike stands at a crucial juncture as it prepares for a year filled with significant sporting events, notably the upcoming World Cup. Investors are ...

Serena Williams and Sha'Carri Richardson lead the way as Black women in sports for the launch of the NikeSkims joint line.

The 2025 Ryder Cup is finally here and the action is all set to kick off on Friday, September 26. Ahead of the tournament, ...

Mario (left, Co-Founder & Chief Creative Officer), Mark (middle, Co-Founder & CEO), and Ben (right) at the 3rd Annual Mamba ...

Sara Gotfredson founded the partnership agency Trailblazing Sports Group in 2022 to help connect sports media properties, ...

A lot can happen in just a short period of time in any facet of life, so you can imagine the twists and turns that have fundamentally altered the history of hockey equipment manufacturing since the ...

Carlos Alcaraz in the new Nike ad. Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and ...

After several delays, Nike’s ( NYSE: NKE) first product offering with Kim Kardashian’s SKIMS will debut on September 26 with ...

Nike's first quarter revenues, up 1% year-over-year $4.5 billion – Nike Direct revenues for Q1, down 4% year-over-year $11.4 ...