With this registration, United Breweries Limited becomes the first company in the alcoholic beverages category in India to ...

By registering the jingle as a sound trademark, Kingfisher — owned by United Breweries Limited — has secured exclusive intellectual property rights over the audio signature itself.

United Breweries Limited has secured sound mark registration for Kingfisher’s iconic “Oo la la la le o” jingle.

The latest collaboration features three brand films in which Aujla reimagines the ‘Oo La La La Le O’ jingle in Afro, Punjabi and Funk styles.

The registration formally recognises the sonic identity used for nearly three decades, making UBL the first Indian alcoholic beverages company to protect a jingle as a trademark ...

MUMBAI: Kingfisher Premium Packaged Drinking Water from United Breweries Limited, part of the Heineken Company, has announced its association as the co-presenting partner of Karan Aujla’s P POP ...

Kingfisher Premium Packaged Drinking Water is Co-Presenting Partner of Karan Aujla’s P POP Culture India Tour 2026 with the singer reimagining Oo La La La Le O across three distinct musical styles ...

A tune many Indians have hummed for years has just received special legal status. The famous “Oo la la la la le o” linked to Kingfisher is now more than just a catchy line. It has officially been ...

Here are some singles, deep cuts, and favorites that perfectly showcase the breezy, eclectic genius of Pos, Maseo and the late Trugoy.

United Breweries, India's brewing and distillation giant, has obtained a sound mark registration for its iconic Kingfisher jingle Oo la la la la le o. The registration, granted by the Trade Marks ...

The single, featuring strings from the Detroit Symphony Orchestra, reached No. 4 on the Billboard Hot 100 and became a ...