Stanford psychologist Jeremy Bailenson, who studies how immersive environments reshape perception, has shown that extended ...

An ambitious effort to create a neurophysiological paradigm to explain near-death experiences has failed to capture many fascinating and often perplexing aspects of people's brushes with death, top ...

New research explores whether athletes adapt to thirst and dehydration—or just learn to tolerate it.

There are a few different problems that arise when you get dehydrated. One is that your blood volume decreases. During exercise, you need that blood to carry heat to skin to cool yourself down, and ...

Now that you've chosen a segment (or segments) you're ready to position your product or service in each segment. You'll need a positioning statement for each targeted segment. But what does ...

Genetics, audio processing and environment can all impact how our brains connect sounds to the symbols we use to read ...

Researchers at TU Wien are developing a model that interprets opinions not as diametrically opposed poles, but as overlapping ...

Mind Map is a new media planning tool that enables advertisers to target audiences when they are most likely to engage.

A heatmap is a graphical representation of data using colors that represent different values. It's often used to demonstrate user behavior on a particular web page.