Whether it’s the Olympics, FIFA World Cup, or even niche, local events, live sports offers a level of scale, attention, and engagement that’s largely unmatched in modern advertising. Streaming has ...

For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, ...

At the outset of 2026, the mission statement for performance marketers seems to be benchmarking the performance of everything that has made it through the filter and fully integrating it into the ...

The commerce media puzzle is coming together. On Wednesday, retail and CPG data company SPINS added a new piece with its ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed ...

The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

AI promised efficiency, delivered backlash, and reshaped creativity, media and jobs. As 2030 nears, advertising faces a ...

In Ghana, professionals called into marketing, PR, sales, business development, and communication roles often find themselves ...

Microsoft alone runs approximately 100,000 A/B tests each year to continuously optimize products. A famous Gmail experiment, ...

OpenAI is heading back to the Super Bowl, turning the biggest night in advertising into a showcase for its chatbot ambitions ...

Detailed price information for Mediaalpha Inc Cl A (MAX-N) from The Globe and Mail including charting and trades.

Display advertising revenue growth has been reported among a sample of UK publishers for the first time in three years.