ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.

Auto insurance companies are some of the largest advertisers, with top brands spending upward of $1.5 billion per year, even ...

Injecting Excellence, Creativity, and Digital Interaction to Redefine Outdoor Advertising and Lead the Industry Forward ...

Google has released version 23 of the API, this is a major release with dozens of updates. Updates include Performance Max reporting data with Ad Network type breakdown, more incentives, reporting and ...

Big TV networks and studios are finally shifting toward programmatic advertising – and it's attracting performance marketers ...

OpenAI thinks ads in conversations are more valuable than clicks, but marketers have big questions about data, attribution and whether the price is worth it. The post Are ChatGPT ads worth NFL-level ...

The restructuring positions digital advertising as a key pillar of SmartBug's targeted ecosystem of offerings. IRVINE, Calif., Jan. 26, 2026 /PRNewswire/ -- SmartBug Media(R) -- HubSpot's most ...

The company said Wednesday it would offer live, in-game programmatic buying for select commercial units in what it called ...

The Trade Desk's recent growth slowdown appears macro-driven and temporary, not structural. Read why I rate TTD stock a ...

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...

Let’s dig into the relative performance of Magnite (NASDAQ:MGNI) and its peers as we unravel the now-completed Q3 advertising ...