Transform into the ruthless Negan from The Walking Dead with this celebrity-level body painting and makeup tutorial! Perfect ...

In its report, The Guardian spoke to several employees of the Sephora chain to get their take on this trend, and their ...

When it comes to cosmetics and investments, beauty really is in the eye of the beholder. That's why Yolondo Salmon Thomas, ...

We live in a world where makeup tutorials, beauty influencers, and filters are everywhere. But here’s the truth: no contour, lipstick, or blush can outshine the natural glow that comes from self-love.

Velvet skin, a pop of color on the lips, and a poreless face that looked airbrushed before Facetune even existed—consider the matte makeup of the ’90s as making its big return to the beauty sphere.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Brian Finn is a tattoo artist in Toledo, Ohio who has been offering free and discounted tattoos for people covering trauma ...

Makeup was a teenage passion for Chloë McPolin, but it has been years since she experimented with her look. A makeup lesson makes her feel like a film star Chloë McPolin with Alix Weld, lead make-up ...

You heard it here first, folks: Makeup is so back. Nearly every fall/winter runway show was filled with models coated in strong lipstick colors and smokey eyes. And now, our social feeds are starting ...

Miss America Cassie Donegan has heard the chatter regarding her pageant glam and has the perfect response to the online criticism. After Donegan, 28, was awarded the crown for Miss America on Sunday, ...

Wall Pilates is more than just a fitness fad, it comes with real, science-backed benefits: Improved core strength that engages deep abdominal muscles for stability and posture. Better alignment as the ...

"Power Grip Primer is one of the MVPs of my makeup bag. With its sticky gel texture and ample dose of hydrating hyaluronic acid, it locks any makeup look in place all day."—JULEE WILSON, BEAUTY EDITOR ...