Southwest Airlines (WN, Dallas Love Field) is open to operating long-haul international flights, offering more premium seats, ...

Bob Jordan said some people chose not to fly on Southwest because it lacked premium options offered by other airlines.

Bob Jordan said the airline isn't ruling anything out when it comes to changes needed to compete with rival carriers.

In midst of transformation, airline looks to introduce services for high-spending travelers as it overhauls business model ...

Southwest Airlines is considering airport lounges, more premium seating and even long-haul international flights.

Weeks after dropping its long-standing “bags fly free” policy, Southwest Airlines may be gearing up for broader changes.

The low-cost airline's leadership isn't ruling out the rollout of new premium offerings, airport lounges or long-haul international flights to coveted destinations like Europe as it looks to compete ...

Changes could be coming to Southwest Airlines over the next few years. While at an airport industry conference this week, Southwest Airlines CEO Bob Jordan spoke about the future of the Dallas-based ...

"No commitment, but you can certainly see a day when we are as Southwest Airlines serving long-haul destinations like Europe. Obviously you would need a different aircraft to serve that mission ...

Southwest Airlines is looking into major perks to entice more travelers, like airport lounges, first-class seats, and flights ...

On Wednesday, Jordan told CNBC: "No commitment, but you can certainly see a day when we are as Southwest Airlines serving long-haul destinations like Europe." ...