Simply put, "Super Bowl 50" looked better than "Super Bowl L." "When we developed the Super Bowl XL logo, that was the first time we looked at the letter L," Weston said to ESPN in 2014.

For the last four years, a small company out of Olathe, Lettersmith & Company has held the NFL contract for the vinyl coverings, marketing materials, and logos.

The latest updates on Super Bowl 59 as the Philadelphia Eagles hope to settle the score against the Kansas City Chiefs.

The Super Bowl champions' rings are one of the most coveted prizes in the history of American sports, awarded to the NFL champions, and serve as a commemorative object for players ...

Prince performs during halftime at Super Bowl XLI in 2007. (Photo by Jamie Squire ... which was shaped as the iconic Rolling Stones' logo – the tongue of which was replaced by a pit of people.

It was a one-year exception because the league simply didn't like seeing the L stand alone in the logo. "When we developed the Super Bowl XL logo, that was the first time we looked at the letter ...

Let us take a look at WWE rumors and speculations that are doing the rounds on social media including McIntyre's move to ...

Super Bowl 59 is officially in the books with the Philadelphia Eagles beating the Kansas City Chiefs. Here's a look at the ...