Are Rolexes tacky now? How the Swiss watchmaker lost its prestige image thanks to HS Tikky Tokky

It was once the ultimate status symbol, but the appeal of owning a Rolex appears to be losing its shine.
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CORDER’S COLUMN: Too many Swiss watchmakers are in terrifying decline and few seem to have a survival plan

Too many Swiss watchmakers are stuck in a doom loop where watches are insufficiently desirable for the prices being charged.