The luxury watch world didn’t wait long to make its first statement of the year. As 2026 begins, Rolex, Audemars Piguet, and Tudor have quietly but decisively raised prices across their collections, ...

Aspiring watch collectors seeking quality timepieces that aren't Rolexes should consider these brands, watch and style experts say.

Add Yahoo as a preferred source to see more of our stories on Google. The 31 percent tariff imposed on Switzerland by U.S. President Donald Trump’s new policy has shaken the luxury watch industry.

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

Investment bank Vontobel has released its annual report on the Swiss watch industry, revealing a decline in global exports from 2024 to 2025. Total exports amounted ...

Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury watchmaker increases prices every year, as do competitors Patek and Omega. The ...