From Akshaya Tritiya to Diwali, Tanishq is one of the major jewellery brands that is tuned into India’s festive pulse, says Pelki Tshering, Chief Marketing Officer of the brand.

Pelki Tshering, CMO, Tanishq shares the secret sauce behind the brand’s storytelling, its festive marketing efforts, the ...

Mumbai: Bigbasket, a Tata Enterprise, has announced an exciting partnership with Tanishq, one of India's most trusted ...

We explore how jewellery brands in India are innovating their festive marketing strategies, focusing on personalisation to cater to evolving consumer preferences amid rising gold prices.

He added, “Overall retail jewellery brands’ ad spends are more or less equal ... divided between traditional and trendy jewels.” Tanishq has launched over 2000 new designs for the festive ...

When Tanishq (a Tata brand) faced a backlash for an ad promoting interfaith harmony ... In both cases, the conversation around Tanishq was not just about jewellery—it was about values. This is a prime ...

As per various reports, Amitabh Bachchan's endorsement fees range from Rs 3 crore to Rs 8 crore per ad campaign ... among consumers looking for quality jewellery Dabur: Bachchan's first stint ...

Previously, Shah served as Director of Ad Sales at Viacom18 Media Pvt Ltd for over 12 years ... This partnership comes as India becomes the second-largest global market for natural diamond jewellery.

PRNewswire Gandhinagar (Gujarat) [India], October 18: Tanishq, India's largest jewellery retail brand from the house of Tata, has expanded its retail footprint with the launch of its grand new ...