Wiland(TM) Launches MarketSignals(TM) Custom Personas: Data-Driven Segmentation to Find, Keep, and Grow High-Value Customers

Custom Personas powered by real spend data--built to help you find, keep, and grow your most valuable customers. NIWOT, Colo.--(BUSINESS WIRE)--January 15, 2026-- Wiland(TM), the leading provider of ...
CMS Wire

The Customer Segmentation Playbook Just Changed. Here's How

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...
CMS Wire

AI in Customer Analysis: Real Use Cases That Improved Targeting and CX

AI spotlights pain points. AI-powered customer analysis uncovers hidden frustrations and helps brands refine messaging, improve CX and reduce churn. Smarter segmentation wins. AI-driven customer ...
Computer Weekly

Gartner: What to look for in a customer data platform

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...
Nature

Customer Churn Prediction and Segmentation

Customer churn prediction and segmentation have emerged as pivotal areas of research and practice, given their substantial impact on revenue protection and strategic customer management. These methods ...
TMCnet

Wiland™ Launches MarketSignals™ Custom Personas: Data-Driven Segmentation to Find, Keep, and Grow High-Value Customers

Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...