CMOS stands for Complementary Metal Oxide Semiconductor and despite its size, it does much more than you think. Let’s clarify a few things first. A CMOS chip is vastly different than the CMOS battery ...

What AI rewards is what great B2B marketers have done for years: building trust, being specific and making it easy for buyers ...

To paraphrase Thomas Paine, these are the times that try marketers’ souls. CMOs this year have faced uncertainty around the future of TikTok in the U.S., antitrust challenges to Alphabet and Meta, ...

As often as the words “artificial intelligence” have cropped up in marketing conversations in the last year, you’d think chief marketing officers would already be experts. But Chris Ross, vice ...

When you disconnect your computer’s power supply from the wall, it jumps in to save your BIOS or UEFI settings in your motherboard’s CMOS-RAM (Complementary Metal-Oxide-Semiconductor). But even the ...

Your WordPress site’s tech stack can fuel or block marketing goals. Here’s what CMOs should review for hosting, performance, plugins, and long-term stability ...

CMOs are under intense pressure to increase revenue and improve efficiency. The problem is that many of their traditional KPIs–reach, impressions, engagement rates, brand lift studies–are useful for ...

While not as seasonally appropriate as his A Christmas Carol, the line below from Charles Dickens’ A Tale of Two Cities captures much of the sentiment surrounding the choices and compromises facing ...