ABBA's Björn Ulvaeus is testing out AI-generated music to help him partially compose a musical. “A misconception is that AI ...

Having conquered holograms, ABBA’s Björn Ulvaeus revealed that he’s writing a musical using another cutting edge (and ...

Björn Ulvaeus is taking another chance on artificial intelligence. “Right now I’m writing a musical, assisted by AI,” the ...

"The Future of Entertainment" was the topic in focus for the Swedish singer, songwriter, producer and co-founder of Pophouse ...

ABBA ‘s Björn Ulvaeus is proving that curiosity doesn’t diminish with age. At 80, the Swedish songwriter behind some of pop ...

Björn Ulvaeus of ABBA revealed at SXSW London that he is writing a new musical with the help of AI, calling the technology a ...

"It is like having another songwriter in the room with a huge reference frame," he said during a talk at SXSW London. The ...

The project represents his latest experiment in pushing musical boundaries, following the massive success of ABBA’s groundbreaking avatar show “Voyage.” For Ulvaeus, AI isn’t the creative ...

Jack Taylor/Getty ABBA's Björn Ulvaeus is testing out AI-generated music to help him partially compose a musical “A misconception is that AI can write a whole song. It’s lousy at that ...

Having already found success with holograms, ABBA’s Björn Ulvaeus has revealed that he’s writing a musical with help from another cutting-edge (and controversial) technology, AI.

Indeed, the new, as yet unnamed and unannounced musical project is being produced by Pophouse Entertainment, the same company ...

ABBA star Björn Ulvaeus, who has leaned into music’s technological revolution through his ABBA Voyage hologram show and his ...