Having conquered holograms, ABBA’s Björn Ulvaeus revealed that he’s writing a musical using another cutting edge (and controversial) technology, AI.

"It is like having another songwriter in the room with a huge reference frame," he said during a talk at SXSW London. The ...

"The Future of Entertainment" was the topic in focus for the Swedish singer, songwriter, producer and co-founder of Pophouse ...

One of the members of ABBA, Björn Ulvaeus, is undertaking a new project: creating a musical with the assistance of artificial intelligence. At the age of 80, the artist says that AI isn’t ...

Björn Ulvaeus is taking another chance on artificial intelligence. “Right now I’m writing a musical, assisted by AI,” the ...

ABBA legend Björn Ulvaeus has shared how he finds the experience of watching the ABBA Voyage live show he helped create.

ABBA ‘s Björn Ulvaeus is working on a new musical using artificial intelligence. According to Variety, during a talk at SXSW ...

ABBA star Björn Ulvaeus, who has leaned into music’s technological revolution through his ABBA Voyage hologram show and his ...

ABBA ‘s Björn Ulvaeus is proving that curiosity doesn’t diminish with age. At 80, the Swedish songwriter behind some of pop ...

Björn Ulvaeus of ABBA revealed at SXSW London that he is writing a new musical with the help of AI, calling the technology a ...

Abba just threw a three-year-anniversary party to mark their virtual show’s ongoing success, complete with an unexpected ...