The Apple iPhone 17 series launch is anticipated for September 9, 2025, featuring four models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Both variants will likely include enhanced displays and advanced processors,

As is typical with the feature gap between standard and pro models, rumors suggest the iPhone 17 Pro and Pro Max (as well as the Air) will get the newest A19 chip, while the regular iPhone 17 will get the same A18 chip that powered last year's iPhone 16.

Apple’s iPhone 17 lineup will offer four models, but one in particular could be a harder sell than usual: the new iPhone 17 Pro.

According to media reports, the iPhone 18 series could feature four models, including the iPhone 18 Air, iPhone 18 Pro, iPhone 18 Pro Max, and a foldable iPhone.

One recent leak points to Apple holding the iPhone 17 event on Sept. 9. German site iPhone-Ticker claims that it gained access to internal documents from a local carrier, and even though the sourcing cannot be confirmed, that release date lines up with existing rumors and expert opinion.

The iPhone 17 is reportedly rumored to be announced in September, meaning Nevadans may be just weeks away from their next upgrade. Last year, Apple introduced its iPhone 16 range on Sept. 9, with the new phones ready for pre-order later that week.