The retailer is giving its Walmart+ members a 12-hour head start on shopping deals that will open to everyone on Oct. 8.

To mark the opening of the new Toys“R”Us shop-in-shop at WHSmith’s Eastbourne store on Saturday, September 28, the store will ...

The Transformers return as a nominee as the brand celebrates its 40th anniversary, while the Hess Toy Truck is also looking ...

Extraction’ director Sam Hargrave is attached to bring a live-action movie based on the classic toy cars to screens, but plot details are being kept quiet ...

Despite its popularity, it has always fallen short in the balloting for the Toy Hall of Fame — taking a backseat to not only ...

I also saw this innovative sensory toy from Fat Brain Toys, now available for preorder ... you can also get a psychedelic ...

Praised for their versatility and universal appeal, balloons made the list Wednesday of 12 finalists being considered for the ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

With Batman Day coming up, plenty of companies are revealing new toys and collectibles inspired by the heroes and villains of Gotham City. And perhaps no new reveal is more intriguing than Mattel's ...

This year’s holiday Barbie is decked in a red-and-green plaid holiday gown and comes in five doll designs. Each doll is ...

Mattel Films has found its first actor for its upcoming Matchbox movie in John Cena, with the actor's character so far being ...