Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

The Big 12 produced 31 draft picks in the 2025 NFL Draft, and the conference is still loaded with intriguing talent.

The Big 12’s two-day event in Frisco, Texas produced plenty of word salads but also a few comments from coaches that should resonate.

UC returns to Boone Pickens Stadium in 2025, the site of one of their worst losses in Scott Satterfield's first Big 12 season ...

The Big 12 media days began on Tuesday, July 8, in Frisco, Texas. Here were the highlights, including coach and player ...

Yormark said he expects ACC commissioner Jim Phillips to emphasize the same pro-5+11 stance when his conference starts its ...

When the Big 12 announced it would eliminate its preseason media poll, Yormark explained why the conference made the decision ...

There are no official Big 12 predictions going into this season, so there will be no last-to-first narrative like what ...

Texas Tech was the story of the offseason in the Big 12 with its investment surge and the transfer portal victories that came ...

The expected expansion of WWE’s partnership with the collegiate athletic conference is officially here, starting with the ...

In an interview with ESPN on July 9 on the second day of the Big 12 football media days, commissioner Brett Yormark had high ...

To open Big 12 media days, commissioner Brett Yormark said Tuesday that he is "doubling down" on the potential 5+11 CFP ...