David Beckham is getting ready to launch a brand-new business venture: BEEUP, a line of kid-approved fruit snacks that evolved from his passion for beekeeping.

Soccer superstar David Beckham and serial entrepreneur Shaun Neff teamed up to launch BEEUP, a new fruit snack powered by honey.

"I will always be here for you no matter what," the former England striker told all four of his children – including Brooklyn – on Instagram.

David Beckham, the famous footballer, is launching a honey snack brand called BEEUP. It started as a hobby during lockdown with his son Cruz. He partnered with Shaun Neff to create honey fruit snacks.

Neff, co-founder of brand incubator Beach House Group, has partnered with the former professional soccer player, the one-time England captain and now co-owner of Inter Miami, on his first venture into food: Beeup, a gummy snack rooted in honey. Mike Keown (formerly of Honey Stinger) leads the company as chief executive officer.

BEEUP is a new fruit snack brand from David Beckham and Shaun Neff. The honey sweetened snack food is available in three flavors, Very Berry, Tropical Mix, and Sour Watermelon. It will be sold at Target and the brand's website.

Romeo Beckham shares a post about "unnecessary lies" on his Instagram Stories hours after his ex-girlfriend, Kim Turnbull, also addressed "lies" about her allegedly being involved with his older brother,

Football legend David Beckham had a touching moment with his mum Sandra as they headed back to his working class roots amid the ongoing family drama with son Brooklyn