Whether you want a soft tint, all-over radiance, or something buildable for contouring, there’s an option for every skin tone, texture, and budget. Here are our favourites.

Cosmetics company E.l.f. Beauty acquired Hailey Bieber’s skincare brand Rhode for $1 billion in May 2025. The acquisition will bring the company into Sephora and with it, a new audience. Yet, it ...

Elf Beauty (ELF) shares soared nearly 10% during midday trading on Monday after Morgan Stanley upgraded the company’s stock ...

e.l.f. Beauty ( ELF) announced in May that it would acquire Rhode, the fast-growing beauty and skincare brand founded by Hailey Bieber, in a deal valued at up to $1 billion. The deal amrked e.l.f.

Katherine Legge is the first woman to compete in the Cup Series since Danica Patrick in 2018. She is sponsored by e.l.f. Cosmetics. Learn about her journey in racing along with the e.l.f. products she ...

Cava Group (NYSE: CAVA) is hitting its stride and has one of the largest potential expansion opportunities in the restaurant ...

With Lam's help, E.l.f.—which describes itself as "a bold disruptor with a kind heart"—has built a thought-provoking ...

E.l.f. Beauty anticipates a decline in core profit margins for the first half of fiscal 2026 due to heightened tariff costs, ...

The beauty brand strengthens its retail presence with Sephora in the Middle East, Dollar General in the U.S. and rising ...

Effective 1 August, Elf has increased its prices by $1 to mitigate tariff impact — the brand’s third price increase in its ...