Anyways, Bieber, Jenner, and Hadid stepped out for dinner at Alba in West Hollywood after celebrating the launch of Orebella ...

E.l.f. Cosmetics is defending a new ad campaign featuring comedian Matt Rife after facing criticism over his past joke about domestic violence. The Oakland-based beauty brand said it "missed the mark" ...

Kylie Jenner, Bella Hadid and Hailey Bieber commemorated the launch of Bella’s latest endeavor with an epic night out in West Hollywood.

Whether you want a soft tint, all-over radiance, or something buildable for contouring, there’s an option for every skin tone, texture, and budget. Here are our favourites.

Elf Beauty (ELF) shares soared nearly 10% during midday trading on Monday after Morgan Stanley upgraded the company’s stock ...

The acquisition of rhode for up to $1B, including a significant earnout, adds a fast-growing, celebrity-backed brand to e.l.f ...

e.l.f. Beauty ( ELF) announced in May that it would acquire Rhode, the fast-growing beauty and skincare brand founded by Hailey Bieber, in a deal valued at up to $1 billion. The deal amrked e.l.f.

Katherine Legge is the first woman to compete in the Cup Series since Danica Patrick in 2018. She is sponsored by e.l.f. Cosmetics. Learn about her journey in racing along with the e.l.f. products she ...

Cava Group (NYSE: CAVA) is hitting its stride and has one of the largest potential expansion opportunities in the restaurant ...

With Lam's help, E.l.f.—which describes itself as "a bold disruptor with a kind heart"—has built a thought-provoking ...

The beauty brand strengthens its retail presence with Sephora in the Middle East, Dollar General in the U.S. and rising ...