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Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1B deal
Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion US, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has become hugely popular among Gen Z and millennials.
The deal shocked much of the cosmetics world — but when you look at Bieber's powerful convergence of influence, it makes ...
Mirror Head of Beauty Zoe Cripps looks at what E.l.f's acquisition of Hailey Bieber's Rhode brand means for UK fans ...
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