TikTok influencers are driving a worldwide matcha shortage. The viral demand is exposing vulnerable supply chains — with ...

U.S. cafés were already contending with high prices and short supplies of the tea powder. New tariffs on Japanese imports are ...

Served at joints from a Melrose hot spot to a Koreatown cafe, this vibrant powdered green tea has made its way into the ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Matcha is often seen on social media, positioning itself as a trendy drink. Experts share insights to highlight the real ...

Nutritionists warn vegans and vegetarians are at a higher risk of iron deficiency from drinking too many matcha’s ...

There are many, although due to the roasting process, hojicha is not as rich in antioxidants as matcha. “Hojicha still ...

IF you’ve not heard of matcha then where have you been hiding? The Kermit-green coloured Japanese powder made of ground-up ...

I’ve liked matcha for years and I’m not stopping because of internet weirdos,” declared one dedicated drinker in the comments ...

"Over 30g of protein, with matcha and skincare benefits? Sounds like a dream to meeee🤭," said the youth icon.

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling supply—and who deserves to drink it.

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...