This was the first season the streaming service carried NASCAR events under a seven-year rights deal. The average was down 17 ...

Prime's debut NASCAR broadcasts — the Cup Series' first with a streaming service — were well received by the sport's fans and ...

Will NASCAR's playoffs finally get 16 winners? Maybe. Is Dale Earnhardt Jr. just a warm body? Will grandpa watch again since ...

Prime's five-week run of Cup races ends this week. While the Amazon network's coverage has drawn good reviews, some holdouts ...

The NASCAR Cup Series returns to the United States for an exciting race at Pocono Raceway, as drivers look to take the ...

While it was only here for five weeks, Amazon’s Prime Video NASCAR coverage has earned a ton of praise for its overall ...

I see a ton of fans on our social media begging for more post-race,” Dale Earnhardt Jr. The post Dale Jr. Proven Right as ...

Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one ...

Ah, Mexico City, and the Rodriguez Brothers speedway, a 14-turn road course at 7,200 feet above sea level. Wanna watch? Well, ...

From driver to viewer, Denny Hamlin saw firsthand how Amazon Prime’s streaming coverage is changing NASCAR broadcasts—and ...