The NIL era has fully reshaped college football, turning elite prospects into seven-figure brands before they ever take a ...

With Longhorn star safety Michael Taaffe, whether on or off the football field, is one of the best representatives of the ...

President Donald Trump called NIL a "disaster" in college sports. Trump said he wants the federal government to deal with NIL ...

Alabama and Oklahoma are about to kick off the College Football Playoff on Friday evening and ahead of the big match-up, one ...

NIL collective operator Blueprint Sports ran nearly $35 million in college athlete NIL contributions in 2024 through its ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

President Donald Trump spoke on NIL and college athletics during a bill signing ceremony honoring the "Miracle On Ice" hockey ...

This year, holiday shopping coincided with basketball season, and the NIL Store delivered its largest single month to date. And at the center of that sales stan ...

The Dallas Cowboys legend revealed in a podcast appearance he's "done with NIL" after an exchange gone wrong at his alma ...

In the ever-changing landscape of college athletics, Auburn has adopted a creative approach that allows fans to contribute ...

Some Tennessee football players outplayed their pay. Assuming NIL pay corresponds to their expected level of play, let's estimate who gets a raise.

Wisconsin is investing more in NIL infrastructure. Chris McIntosh told the Journal Sentinel it is the 'next step,' but not ...