There are certainly athletes who have come out of the NIL era looking far more pompous than ever, but that isn't the case for ...

Players from N.C. State’s 1983 national championship men’s basketball team kept their 2024 lawsuit against the NCAA alive ...

Texas Longhorns reportedly have an NIL budget that blows last year's college football champions out of the water.

Texas Longhorns 2026 four-star quarterback commit Dia Bell continues to make big strides in the NIL sphere ahead of his final ...

As LeBron James and the Los Angeles Lakers took a first-round exit in the 2025 NBA Playoffs, his son, Bryce, prepares for his ...

Incoming Michigan Wolverine freshman Trey McKenney has already begun cashing in on the name, image, and likeness (NIL) ...

Former football coach turned senator Tommy Tuberville will join Nick Saban to meet with President Donald Trump about ...

Texas might have the most talented roster in college football entering the 2025 season, but it didn't come cheap.

Authorization of sports agents to sign North Carolina's collegiate athletes for “name, image, and likeness” contracts used in product endorsements is in legislation.

The Texas Longhorns are allegedly approaching an unheard of stratosphere for their 2025 football roster. The football factory ...

There’s no “I” in “team,” but there’s three in “millionaire” and one big one in NIL, or Name, Image and Likeness.

Alabama U.S. Sen. Tommy Tuberville said he hopes to meet with former Alabama head coach Nick Saban in Tuscaloosa Thursday to ...