The NIL era has fully reshaped college football, turning elite prospects into seven-figure brands before they ever take a ...

Alabama's Parker Brailsford channels NIL earnings into a heartwarming Christmas shopping spree, offering Tuscaloosa's youth a ...

Two teams that have really embraced the NIL era are set to meet on New Year’s Day. Oregon‘s win over James Madison advanced ...

In College Sports, there is one major thing that impacts student-athletes as we have never seen before. That is Name, Image, ...

With Longhorn star safety Michael Taaffe, whether on or off the football field, is one of the best representatives of the ...

We’ve worked around the system and then tried to create that as the system,” Missouri coach Eli Drinkwitz said.

Wisconsin Badgers athletic director Chris McIntosh promised that his department would create additional NIL opportunities to ...

The UTSA Roadrunners will make their sixth consecutive bowl appearance this season, but their coach is worried about how his ...

Ohio State is in the midst of College Football Playoff prep, but this Buckeye took time away from the gridiron to help ...

As Oklahoma State works its way through the name, image and likeness era of college athletics, the NIL Alliance will provide ...

A three-judge panel on the U.S. Court of Appeals for the Second Circuit last week affirmed the dismissal of an antitrust lawsuit brought by former Kansas star Mario Chalmers and 15 other former ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...