CEO Mary Beth Laughton has to simultaneously firm up REI's earthy cred and raise its retail game in a competitive landscape.

Outdoor equipment retailer REI supported Doug Burgum’s Cabinet nomination earlier this year. Its new CEO says that “was a mistake.” By Ja'han Jones Popular outdoor equipment retailer REI has ...

REI was one of many companies that signed onto a letter sent to the Senate Committee on Energy and Natural Resources in January encouraging the senators to confirm Burgum to the Cabinet. The ...

Screenshot via REI on Instagram. When outdoor recreation co-op REI signed onto a letter endorsing President Donald Trump’s nominee for Secretary of the Interior, then-North Dakota Gov.

REI president and CEO Mary Beth Laughton issued a video apology on Wednesday for the brand’s endorsement of Interior Secretary Doug Burgum in February. The endorsement, which REI made alongside ...

Outdoor retailer REI announced it was retracting its endorsement of Secretary of the Interior Doug Burgum after his first two months on the job. REI was one of many companies that signed onto a ...