Consumer goods manufacturers prioritize consumer insights, but personalization capabilities have room for improvement. Learn how CPGs like Kellanova and Clorox are investing to improve sales at retail ...

As the leader of Hormel's hub for innovation, consumer and shopper insights, brand diagnostics, and technology, Selk finds ...

As shopper preferences quickly shift, consumer goods companies are battling at the shelf for relevancy, and as a result, they’re seeking out partnerships that bring consumers into new categories and ...

The partnership will drive end-to-end artificial intelligence innovation that transforms global operations and professional services, the supply chain, go-to-market strategies and personalization.

Deploying AI requires a strategic roadmap that considers scalability, tech stack fit, and team capability, said Chu, who added that the company uses a “start small, scale fast” approach. “Build with a ...

Learn how brands can navigate the volatility by following a playbook that mixes old-school relationship building with cutting-edge technology. Cait Will, chief revenue officer for Repsly, shares ...

Between May and July 2024, participants were randomly assigned to one of four situations: An individual working without Gen AI A team of two humans without Gen AI Individuals working with Gen AI A ...

The company is working on digitizing its operations on a global scale, with research and development seeing significant transformation. In Shanghai, for example, Licht said the company’s new R&D ...

“I don’t have to read through 300 documents anymore. I just ask the question and it goes in precisely and runs through the entire data set and then gives me the answer,” Shilpa Niranjan, a global IT ...

Southern Glazer’s joins other companies in the BevAlc category that are undergoing strategic portfolio optimizations. Constellation Brands recently divested its Svedka brand, selling to Sazerac to ...

The company is also automating media scheduling, using algorithms to build cohorts and space out activations. Additionally, it has digitalized its production by equipping lines with sensors and ...