The brand blends fragrance-forward body care with hydrating formulas for young skin with lush textures that tweens want.

Kecia Steelman, president and chief executive officer, said, “The Ulta Beauty team closed the year with momentum, delivering strong fourth quarter and full-year sales and contin ...

Cheeky Biquíni, Refresco Paraiso, & Limonada Gelada are topped with wood-looking caps and aim for a paradise feel.

E.l.f. welcomes Ally Sentnor, Kansas City Current, to its roster of talent as they amplify fan experiences in two major cities.

Prada Touch comes as a pocket-sized Prada triangle, featuring an endlessly stackable design that allows each one to be ...

All Raw Sugar products remain vegan, cruelty-free, and free from harsh chemicals, and the brand continues to prioritize using ...

Cosmetic brands have fully embraced the convenience of twist-up stick packaging—a format that lipstick made popular.

Madison Reed launched “The Future of Hair Color Is Here,” the brand’s first-ever omnichannel campaign designed to fuel its next phase of growth and awareness. The campaign rolls out during ...

Anderson reflects the brand's belief that women deserve to feel confident, celebrated, and self-assured in every chapter of ...

CoverGirl unveiled a new campaign in partnership with Paige DeSorbo. The campaign spotlights CoverGirl’s Clean Fresh Jammy ...

This allows Saks Global to sharpen focus on its capabilities, competitive advantages and invest in growth opportunities.

The packaging’s new design features realistic shade swatches and bold, high-clarity typography for easier product identification.