Interpublic Group cited three large account losses from 2024 that impacted the business, especially in media and healthcare.

Streaming’s grown up, ad budgets have followed, and CTV now demands integration, not experimentation, in modern media ...

India’s remarketing spends hit $447 million in 2025, with 99.7% driven by homegrown apps—underscoring a pivot to AI-led reactivation.

Articles written by Arjit Sachdeva ...

Campaign’s take: Peps Industries has turned the breakup trope into a mattress manifesto. Its latest campaign, ‘ Some Breakups Are Necessary’, cheekily frames ditching lumpy, unsupportive beds as a ...