A brand can start a Blend by tapping the icon at the top of a chat, inviting their potential customers or a group to join ...

Anchored in visual storytelling and starring global icon Roger Federer, the ‘Because it’s Mercedes-Benz’ film goes the poetic ...

On his 51st birthday today, Sachin Tendulkar remains not just cricket’s "God" but also advertising’s most enduring superstar.

Following the recent terror attack in Pahalgam, some creators are worried the summit might be postponed once again, but there ...

With Campa Cola’s aggressive entry into the race, legacy players will need to do more than just advertise—they’ll need to ...

The shift, if it happens, is likely to boost Sony's mass market appeal apart from dramatically altering the weekend ...

As brands look for precision, engagement, and measurable outcomes, the battle between JioStar and YouTube is set to intensify, say experts ...