Cosmetics company e.l.f. Beauty is acquiring Hailey Bieber’s skincare brand rhode in a $1 billion transaction, expanding into ...

A precedent-setting copyright lawsuit between social media influencers over a “neutral, beige, and cream aesthetic” has ...

Global meat snacks brand Jack Link’s is teaming up with MrBeast (Jimmy Donaldson) to develop a line of protein-packed meat ...

A new Pew Research Center analysis reveals that news influencers, particularly those with left-leaning political orientations ...

After 18 months of development and industry consultation, the Creators Guild of America (CGA) released the “CGA Rider,” the ...

Whalar Group has acquired The Business of Creativity, the media company co-founded by advertising veteran Sir John Hegarty, ...

In 2013, in the emerging mobile-first world, Michael Jaconi observed that the web economy, at least in the West, lacked the ...

In the $11+ trillion global tourism industry, destinations pay premium rates to influencers for social posts while countless ...

Eighty-five percent of Indian Gen Z consumers are more likely to purchase from brands with personal meaning, while 80% trust ...

The Saudi Research and Media Group (SRMG) announced a strategic partnership with TikTok, aimed at developing content creators ...

After more than a decade in advertising, working with major brands like Hennessy, Adebayo Owosina, an Adweek 2022 Creative ...

The creator economy continues its growth in 2025, with major companies from Apple to TikTok competing for top talent in ...