It's sad when a family-friendly channel goes away. But in this case, there's a long story behind this shocking move. In 2022, Warner Media and Discovery, Inc. merged to become a massive multinational media and entertainment company known as Warner Bros.

The resurrection of HBO Max comes ahead of the platform's expansion, and Warner Bros. Discovery's upcoming split.

HBO Max is back. The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max streaming service to HBO Max on Wednesday, per a source familiar with the matter — and that change over is now live.

Warner Bros. Discovery has settled on a date to reskin the Max streamer back to HBO Max: Early this Wednesday morning, according to streamer insiders. The flip won’t happen simultaneously, but customers will see “HBO Max” on the apps that formerly said “Max” across the streamer’s territories on July 9.

Confused about the difference between HBO and HBO Max? This guide breaks down the differences between the two.

Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

The Max era is over. After a much-criticized name change in 2023, the Max streaming service is officially returning to its original name of HBO Max. If that sounds a little confusing, here's what happened.

Max is returning to its former name — HBO Max — beginning immediately. Users of the streaming service, which is owned by CNN’s parent company Warner Bros. Discovery, will see the new-ish name roll out Wednesday, the company announced .

Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s name.

Warner Bros. Discovery has completed its reversal from Max back to HBO Max today, marking the end of a widely criticized two-year experiment.