How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

With great apologies to Tolstoy, all dysfunctional law firm brands are dysfunctional in their own ways. Maybe it’s the way ...

What is Hutchinson’s story? That’s the focus behind a city branding initiative that started in September. Chandlerthink, a Tennessee-based company that received the $75,500 contract to ...

First, step back and try to identify the essence of your brand by asking yourself what your company’s core values are.

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

When Brandon First unveiled its new logo and tagline Thursday afternoon, applause erupted from local businesses and ...

For the last four years, a small company out of Olathe, Lettersmith & Company has held the NFL contract for the vinyl coverings, marketing materials, and logos.

Summer Hous e's Kyle Cooke opened up about his involvement in Carl's Radke's new venture, Soft Bar + Café. Carl Radke is ...

TEMPE, Ariz., Feb. 5, 2025 /PRNewswire/ — GoDaddy (NYSE: GDDY) debuted its Super Bowl commercial today, featuring GoDaddy ...

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” ...

In the past few years, some high-profile dividend stocks have reduced their payouts, much to the chagrin of investors. As ...