Leverage your fanbase: Businesses with larger marketing teams or bigger budgets might join an influencer network, but as a one-person marketing team, you’ll probably need to be a bit more creative.

Customers remember logos oftentimes even if they can't immediately recall a company name, so it's no wonder that businesses work hard to prevent people from stealing their logos.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. A business’s branding is more important than you might think. On the outside, your ...

The mere fact that my company exists is a testament to the enduring value of doing business in person. (To put it another way: If digital marketing was the only method that was still effective, I ...

Can your business and in-house team handle marketing and PR alone? Learn how to decide whether to outsource these initiatives.

Forget About B2B And B2C - Technology Enables B2P (Business To People) Marketing - 06/28/2013. As marketers, ... Performance Marketing Insider Summit June 1 - 4, 2025, New Orleans, LA ...

Marcie Shelton, founder and CEO of Give2Lead, joins David Lichtman, market president and publisher at Sacramento Business Journal, to discuss how businesses can give purpose to their in-person ...