Historically, B2C led with creativity and cultural fluency, but sometimes lacked operational discipline. B2B excelled in ...

L&G is blending behavioural science with AI-powered personalisation to turn disengagement into “decision confidence”.

Up until last week, a colorful logo of an otter on a surfboard welcomed customers to the Salty Otter, a restaurant and sports bar that opened in downtown Santa Cruz last spring.

CMOs are finding that they need to completely overhaul their marketing engines, leaving behind campaign-centric approaches ...

The next wave of AI innovations in context, emotion and memory could represent significant new additions to marketing capabilities.

The gay dating app has bucked category trends to find growth by being honest about how the brand is perceived and rebuilding trust in its community.

The industry’s brightest and best delivered on the 2026 Printweek Awards theme last night by roaring with pride as their achievements were recognised at the sector’s night of nights.

Nature’s Path Organic Foods is rebranding its packaging and logo in honor of the company’s 40th anniversary. The new design introduces a “bolder, more prominent” logo alongside an updated and ...

On the hunt for one of the top 10 marketing agencies in the UK? Check out our blog which gives you a glimpse, from Dentsu B2B ...

Marketing departments have historically been the first and hardest hit when budget cuts come to the industry. As a former CEO explained it to me: The spends on a ...