Beccy and her ex-husband run their new six-figure business, Branded Biophilia, together, and they’ve worked with Google, ...

DUBAI: China raised its global aerospace presence with a flying display by its C919 jetliner in Dubai on Monday, as Chinese planemaker COMAC pursues a place in a market wrestling with delivery delays ...

A new report finds over 74,000 people enrolled in experiments have been affected by the National Institutes of Health's ...

As mergers and acquisitions (M&A) continue reshaping the healthcare landscape, brand strategy is emerging as a critical driver of integration success. During a session at Becker’s Healthcare 13th ...

Scaling your business during difficult circumstances does not imply disregarding reality; rather, it means responding differently to it. When you establish a great team, leverage your certifications, ...

The store even offers barbecue egg rolls and tamales. But what most customers come in for, Khawaja says, is the barbecue ...

If the character is wrong, changing the font size won’t fix it” — Herman Zapf Today, we are looking ‘CHARACTER. The character of great brands. This is something most people overlook in marketing or ...

This perceived intimacy helps explain why consumers often trust influencers more than brands. Though the parasocial relationship isn’t mutual, it feels real. That emotional closeness cultivates trust, ...

When brands speak with truth, they don’t need to chase virality. They create velocity, the kind that builds momentum ...