A "click-to-cancel" rule, which would have required businesses to make it easy for consumers to cancel unwanted subscriptions ...

Customers remember logos oftentimes even if they can't immediately recall a company name, so it's no wonder that businesses work hard to prevent people from stealing their logos.

Leverage your fanbase: Businesses with larger marketing teams or bigger budgets might join an influencer network, but as a one-person marketing team, you’ll probably need to be a bit more creative.

A logo provides cohesiveness across a variety of advertising mediums. Place your logo on all advertising, marketing materials, email communications, websites, business cards, letterhead, brochures ...

All-remote conferences differ greatly than in-person conferences. You’ll need to go beyond eye-catching displays, while still building meaningful connections with your attendees.” The face of ...

The mere fact that my company exists is a testament to the enduring value of doing business in person. (To put it another way: If digital marketing was the only method that was still effective, I ...

While Covid-19 isn’t over, with vaccination rates in the U.S., Canada and Europe increasing, many entrepreneurs are evaluating whether to start reinvesting in in-person marketing once again.

Goldman Sachs is redesigning its web properties and launching a new logo. The new logo recycles a design the investment bank largely retired in 2020. Some people are questioning the cost and why ...

In theory, anything can be a business expense — if you're willing to explain it with a straight face and possibly face ...

Can your business and in-house team handle marketing and PR alone? Learn how to decide whether to outsource these initiatives.

Most professionals use email every day for business. But when it comes to marketing, much of the attention gets focused on social media, which — while popular and highly visible — nonetheless ...

WhatsApp Business is changing its per-conversation rates for businesses — a conversation is a 24-hour thread between sellers and users. The company is reducing rates for utility messages and ...