Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

Starbucks now has an office in Newport Beach, California, a short drive from the CEO's house.

In 2018, when Chipotle was reeling from multiple food poisoning outbreaks that had sickened 1,100 people, the company called Taco Bell CEO Brian Niccol to turn things around. As Chipotle’s ch… ...

At 5 a.m., before most of their customers have even ordered their first latte or burrito bowl, Starbucks CEO Brian Niccol and Chipotle CEO Scott Boatwright are already side by side—spotting each ...

Starbucks will increase its return to work mandate for corporate employees to four days a week — even as CEO Brian Niccol is allowed to work remotely from his California home after getting hired last ...

Fortune reports that Starbucks CEO Brian Niccol and his counterpart at Chipotle, Scott Boatwright, have been meeting at 5 a.m. for workout sessions at their local gym.

Niccol has worked to turn around a recent sales slump since joining Starbucks in September 2024. The former Chipotle CEO's "Back to Starbucks” strategy has also pushed for a simplified, revamped ...

Starbucks scales back discounts The company’s new CEO is cutting back on promotional offers in hopes of repositioning Starbucks back to a premium brand while also reducing strain on employees.