Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.

AI technologies are in a period of transition, one that might stretch on for years as technology evolves and the more cautious industries gradually get on board. While this phased integration may be ...

In the simplest terms, a logical data model is a visual representation of the business rules and requirements covering the universe-of-discourse for a given solution or enterprise, along with some ...

Data fuels a customer retention program. Customer data collected from various touchpoints is key to deciphering customer behavior and implementing effective retention strategies by improving customer ...