To continue reading this content, please enable JavaScript in your browser settings and refresh this page. We are living in an age of convenience — a time where ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Whatever you sell – from paper clips to printers to hand painted pottery – you have to get it in the hands of the people who will use it if you want to be successful. You can do that using the direct ...

About 60% of wireless carrier sales come through direct channels, 40% through indirect channels, reports In-Stat. While carriers prefer sales through their own direct channels because Average Revenue ...

Soap manufacturers attempt to respond to consumer expectations by selling their products mainly through traditional classes of trade where consumers expect to find such products. These traditional ...

Delta Air Lines and Sabre have reached a new multiyear "value-based" distribution agreement in which the carrier and global distribution system will work together on improving indirect distribution ...