From sportswear to cosmetics, brands love telling women they are strong and empowered. But women can spot inauthentic, performative messaging a mile away. New research by Macquarie University Ph.D.

WebFX reports that AI can enhance social media strategies through automation, targeted ads, and customer engagement, boosting ...

Super Bowl 60 saw the Seattle Seahawks claim victory over the New England Patriots, but there were plenty of other winners — and losers — off the field during the game, with some brands scoring with ...

In a year when AI messaging dominated Big Game ads, System1, The Creative Effectiveness Platform, reveals that consumers’ favorites were heartfelt and human. This year’s top ads were the NFL’s “You ...

Apple’s controversial partnership with Taboola to serve ads on Apple News seems to be going exactly as expected. Here’s why. In case you’re not familiar with Taboola, it is one of the largest ad-tech ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. As the advertising event of the year, the Super Bowl garners massive attention from both the ...

B2B marketing can feel a bit dry sometimes, right? It’s not always about flashy trends like B2C. But that doesn’t mean it can’t be smart, engaging, and totally effective. Plenty of companies are doing ...

The new Christmas advert from Intermarché, the French supermarket chain, has achieved an ‘exceptional’ 5.0 Stars with leading creative effectiveness platform System1 – the highest score for a French ...

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A conversation with a chatbot can shift people's political views—but the most persuasive models also spread the most misinformation. In 2024, a Democratic congressional candidate in Pennsylvania, ...

Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...

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