E-commerce PPC is when retailers pay each time a user clicks on their ads. PPC ads appear on advertising platforms such as ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Late last year, Verizon Communications got an unusual message from a media company that wanted its business: Spend your ad dollars with us or we’ll see you in court. The threat came from X, the ...

Check out these examples to see how you can leverage a banner asset to highlight subscriber-only discounts for specific add on products, and run this as a VIP promotion. Moon Juice By leveraging Stay ...

For example, you could include CTA buttons featuring active text like “Join now for free” on advertisements created to promote a free trial for your subscription service. Place your CTAs strategically ...