Ford, SUVs

Ford plans extended-range powertrains for large SUVs, pickups
Ford CEO Jim Farley has revealed that the automaker is developing extended-range powertrains for its large electric SUVs and pickup trucks, following the strategy of other brands like Ram and Volkswagen Group's newly established Scout Motors.
Ford Working On EREV Powertrains For Trucks, SUVs, And Crossovers: Report
A new report says Ford will use EREV powertrains with gas engines and electric motors in the next phase of the company's electrification strategy.
Ford’s CEO Talks Tariffs And New Range-Extended Vehicles
Speaking during the earnings call, Ford CEO Jim Farley said hybrid trucks are a key growth area and give the automaker “pricing power” thanks to features such as Pro Power Onboard. The system turns pickups into mobile power stations that can generate electricity for job sites, camping or emergencies.
Ford Planning Range-Extended Plug-In Hybrids, Says CEO Jim Farley
The comment came during Ford's fourth-quarter earnings call to investors, where Farley mentioned SUVs and pickups as potential use-case scenarios.
Ford EV strategy reworked to now include range-extender hybrids
Ford has confirmed it is developing range-extender hybrids in order to grab a larger share of electrified car sales, after having suffered a drop in global EV sales in 2024. Ford CEO Jim Farley said that the American brand is developing SUV and pick-up platforms designed for range-extender EVs (RExs),
Ford embraces hybrid and range-extender EVs
Who says a giant ship can’t be turned around quickly? Speaking on a Q4 2024 earnings conference call this week, Ford CEO Jim Farley was keen to explain how determined he is to maintain the Blue Oval’s agility in developing new electrified products to match ever-changing consumer demand and regulatory environments.
Ford to invest in range-extender EVs amid slump in pure-electric vehicle demand
With sales of Ford EVs cooling down, the Blue Oval is reportedly turning to range-extender tech for future mid-sized and heavy-duty models.
Ford CEO Jim Farley Says Big Electric Trucks Aren't Profitable Just Yet
"Customers have shown that they will not pay any premium for these large EVs," Farley said in an earnings call.
Ford Says Large Electric Trucks And SUVs Have 'Unresolvable' Problems
“For larger retail, electric utilities, the economics are unresolvable,” Farley said. “These customers have very demanding ...
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Ford Developing EREVs Amid Electric Truck Uncertainty
Given the outlay required to bring the Mach-E and Lightning to market as well as these vehicles’ less-than-stellar sales, profitability in the electric market is going to be tough for the automaker.
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Ford lost nearly $49,000 on each electric vehicle it sold in 2024
The report released Thursday shows a loss of $1.4 billion on 37,000 vehicles in its Model-e section for the fourth quarter of last year, bringing its total losses on EVs to $5.1 billion in 2024. The ...
Ford's gas vehicles head to take on expanded role of leading EV unit
Ford said on Wednesday the president of its gasoline vehicles business, Andrew Frick, would take on the additional role of ...
Ford shares slide as automaker forecasts weaker growth, further losses for electric vehicle unit
Ford Motor Co. is forecasting weaker earnings growth for this year and further losses in its electric vehicles business as it ...
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EV startup CEO believes his trucks can beat out Ford, Freightliner
Harbinger is building a better product with more capable engineers in a segment that legacy OEMs “don’t care about,” ...
Trump's China tariff increase affects Ford and GM vehicles, billions of dollars in auto parts
President Donald Trump’s move to impose 10% additional tariffs on imports from China this week affects a small number of U.S.
Ford lost $5 billion on its EV business in 2024—and things could get worse this year
Ford is the first major automaker to report earnings since Trump signed an executive order stating that the U.S. would impose ...