And now that you have, be prepared to learn much more about it. Most of the dirty soda conversation talks about one brand in ...

Ben Goodwin people to enjoy a bottle of pop without feeling bad about it. His nostalgia-infused, "functional soda" brand ...

The carbonated beverage from Mexico has been reinvigorated by the multinational Coca-Cola Company, who will start distribution in Texas and California.

Expectations from a brand and the consequent brand evaluations are predominantly the result of brand positioning and ...

There are lots of versions of carbonated water to choose from. They each have distinctions -- some more subtle than others.