After 27 years, Morgan & Company, a New Orleans-based media strategist, is rebranding to Roux Advertising.

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

Detroit-based fintech company Rocket has unveiled a slick new logo that unites the Rocket Companies brand under one streamlined new identity. The bold refresh emanates power and authority with its ...

So, yes, the change is subtle, but even small updates can be powerful for a brand, says Christena Garduno, CEO of Media Culture, a performance marketing agency. “Walmart’s latest logo update ...

The marketing team at Kwik Trip has been working overtime recently. Not only did the convenience store roll out some 'key' lip balm flavors recently, more on that here, but now they surprised everyone ...

Not all reactions to the not-so-new logo were negative. Some design and marketing websites, for instance, called it a welcome "glow-up" while noting it wouldn't make sense for Walmart to ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is refreshing its logo for the first time in nearly two ... senior vice president and chief marketing officer, Walmart U.S. "While the look and feel of our brand is more contemporary ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

The logo touch-up includes thicker lettering on "Walmart" and broader stems for the yellow sunlike spark graphic that goes with it, one that is playing an ever greater role in its marketing.