Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...

Super Bowl commercials can spark as much conversation as the halftime show or the game itself — and this year, what people are talking about is the substantial number of ads there were trying to sell ...

OpenAI CEO Sam Altman called Anthropic's Super Bowl ads "funny" but "clearly dishonest." Anthropic said that it plans to keep its chatbot Claude ad free, weeks after OpenAI announced it will begin ...

Anne N. Sosin ([email protected]), Dartmouth College, Hanover, New Hampshire. Elizabeth A. Carpenter-Song, Dartmouth College. Health equity efforts in rural places have grown in recent years; however, ...

One needn't know the difference between a touchdown and a turnover to enjoy the Super Bowl. For many viewers — and we suspect plenty of TVLine readers — it's all about the ads. Each year, advertisers ...

Since 1989, USA TODAY Ad Meter has awarded the best commercial from the big game – and we need your help. The cost for a Super Bowl ad topped $10 million for the first time in 2026 with the New ...

Budweiser left nothing to chance in taking home its record 10th first-place finish in USA TODAY’s Ad Meter contest. In "American Icons," Budweiser emptied the tank to mark its 150th anniversary while ...

An advertisement row has erupted in Karnataka over the new VB-G Ram G Act, which replaces the Mahatma Gandhi National Employment Guarantee Act (MGNREGA). After the ruling Congress brought out a ...

Another Toyota ad has been found to have breached Australian advertising standards, just months after a GR Yaris ad was pulled from air. This breach – involving the new 2026 HiLux – is the fourth time ...

Here is our critic’s survey of this year’s Super Bowl commercials, from best to worst to A.I. By Mike Hale What do the 2026 Super Bowl ads tell us? That we obsess over our weight while guzzling beer ...

Ads pitching artificial intelligence companies dominated the Super Bowl broadcast. Their huge cost probably didn’t ease investor worries about spending. By Andrew Ross Sorkin Bernhard Warner Sarah ...

MORAINE, Ohio—President Trump spent much of last year courting foreign investment in U.S. factories, promising to replace jobs lost to the global economy. The rise of a Chinese automotive glass plant ...