MRP's next-generation Prelytix platform leverages the power of AI and ML to parse signals from around the globe in real-time, derive instant insights and predictive recommendations.

YouGov's first MRP projection for the 2024 general election spelled bad news for the Tories. It found that Labour is on course for a bigger majority than its 1997 landslide. The MRP, which stands ...

MRP is predicated on marginal analysis, or how individuals make decisions on the margin. If a consumer purchases a bottle of water for $1.50, that does not mean the consumer values all bottles of ...

Translink has chosen County Tyrone developer MRP as its commercial partner for the Weavers Cross development at the new Belfast central station. Weavers Cross will include up to 1.3m sq ft of ...

It stands for multi-level regression and post-stratification. YouGov’s MRP model correctly predicted the 2017 UK general election result, including shock results in seats such as Kensington and ...